Ambience & Decor

What sets Insight Studio apart is the warm and tasteful decor.
Insight Studio

We believe that comfort can play a critical role in the research experience.

We want all of our guests whether it be the research sponsor, clients, visiting researchers, consultants and moderators as well as the respondents to feel at home.

You have the choice of a standard focus group set-up or our more casual “living room” style.

Insight Studio

Each room can be arranged to fulfill your individual needs.

Every study design and methodology requires a suitable setting. We offer round or square tables in high or low formats.

Our “New York” and “Marsalam” rooms can also be joined by opening the sprawling white wall to create a larger room for workshops of 20 or more participants.

Insight Studio

We offer a suitable environment for hosting even the most demanding target participants and clients.

Our ambience and flexibility also lends well to studies involving children, teens and tweens.

We take our obligation when hosting these targets very seriously and handle our younger guests with special care.

Tokyo

• A group room (37 sqm) for 10-12 people with a rectangular table
• The client room (27 sqm) comfortably seats approx. 10 people
• Two mobile screens, each with an area of 1.7 sqm

New York

• A group room (22 sqm) for 6-8 people with a rectangular table
• Alternatively, the group room can be set up to resemble a living room
• Separate interpreter’s booth with a one-way mirror
• A magnetic board with an area of 7 sqm
• Ceiling-mounted projector
• The client room comfortably seats approx. 6 people
• The client room leads to a spacious terrace exclusively available to the client, providing the opportunity to relax outdoors during breaks

Marsalam

• A group room (25 sqm) for 8-10 people with a round table
• A magnetic board with an area of 7 sqm
• Ceiling-mounted projector
• The client room comfortably seats approx. 8 people
• Separate interpreter’s booth with a one-way mirror

INFRASTRUCTURE

All of our rooms offer natural sunlight and air conditioning. Viewing and focus groups rooms are separated by a soundproof panoramic one-way mirror.

Each focus group room is equipped with whiteboards, flipcharts and a practical moderation kit. All focus group rooms are also used for depth interviews (singles and pairs).

High performance (128MBit/s) WiFi access is available throughout the entire viewing facility.

Large LCD flat screen television or projector can be easily connected to a laptop.

MP3 audio recordings and DVDs (upon request) are available directly following the last session of the day. All recordings are available for immediate upload.

Simultaneous translation by a professional, market research experienced interpreter can be heard over a modern sound system in the viewing room or via infrared headsets.

All of our rooms are equipped with Focus Vision technology for our clients that are unable to travel to Frankfurt.